Senty is a social-analytics tool I built that collects thousands of comments and posts from social media, filters the data to fit what you need, processes it to calculate sentiment scores, and visualises the insights on a dashboard alongside additional statistics.
The problem
Having worked in product management at Porsche, I'd seen first-hand how hard it can be to find reliable information for ideation and hypothesis testing. Companies manually review printed media, buy off-the-shelf reports that provide little insight, or spend large sums on biased consumer surveys — while a large, targeted, free data source sits in plain sight: social media.
The solution
Senty helps collect, process, and visualise millions of comments. By doing so, it removes the noise and surfaces the insights that matter — supporting product managers in making informed decisions backed by genuine consumer feedback at scale.